This is an example of an analysis made considering the online news related to the U.S. Democratic Primaries, which were published in the period 10-25 November 2019. We measured the Semantic Brand Score and the positioning of four candidates: Joseph Biden Jr., Elizabeth Warren, Bernie Sanders and Pete Buttigieg.
SBS Time Trends
Shows the SBS evolution over time, also with respect to other brands.



Brand Positioning
Compares SBS and Sentiment.

Contribution of each dimension to brand Importance
A proper evaluation of the overall strength, can be obtained repeating the analysis on a single time-frame (which includes all the data).

Most frequent words and brand associations
Click on time periods or brands.







Trend of unique brand associations
Extends the concept of Diversity, looking at Unique Associations.

Brand Image Similarity
The closer the brands, the more similar their textual associations.

Target Words for the Improvement of Connectivity
Check if these words are, or can be, strongly associated with your brand, to improve Connectivity (Beta testing).

Network of the Main Discourse Topics
Color legend: red = brands, white = topic nodes, other colors = topic communities. Limited to the top 15 topics.

Words Representing Each Topic
Up to 25 words are listed for each topic, together with their importance score.

TOPIC 1 = trump: 363757.1, president: 281658.9, ukraine: 224888.8, house: 180464.2, investigation: 173553.0, impeachment: 151615.0, sondland: 114853.7, call: 109787.0, testified: 93661.6, aid: 90850.4, hearings: 87573.5, former: 86705.0, ukrainian: 83136.2, biden: 82774.9, white: 82629.5, ambassador: 82423.7, committee: 79989.1, inquiry: 70352.7, testimony: 69764.9, officials: 68491.0, witnesses: 62525.6, donald: 61551.2, intelligence: 60236.6, zelensky: 54308.8, security: 53583.7

TOPIC 2 = said: 141528.5, people: 96348.1, would: 76312.7, like: 67997.9, going: 67275.4, one: 65747.6, think: 61131.0, say: 58723.1, make: 56266.9, political: 53360.5, get: 52713.9, want: 50256.0, time: 50177.0, know: 46389.4, things: 44370.6, right: 41252.8, way: 40996.7, american: 40089.5, work: 39377.5, could: 38470.1, need: 36779.4, country: 36776.4, even: 36375.2, see: 34431.3, us: 34042.3

TOPIC 3 = year: 97408.2, million: 41538.0, tax: 40910.7, company: 36212.9, health: 27043.6, also: 26559.0, last: 25519.3, funding: 25382.7, month: 25378.0, government: 25067.2, plan: 24793.3, market: 23998.9, billion: 23994.7, increase: 23843.4, including: 23771.2, school: 22102.6, two: 22055.3, trade: 20554.0, cost: 20444.9, week: 19603.2, quarter: 19506.6, percent: 19467.1, rate: 18797.2, high: 18141.2, investment: 17674.7

TOPIC 4 = democrats: 82820.3, election: 65218.0, party: 49803.8, candidates: 49104.1, state: 44630.5, presidential: 42949.2, new: 40030.9, vote: 39179.6, sen: 32520.2, republican: 30734.3, primary: 28960.4, voters: 28890.8, race: 26518.0, senate: 24800.9, mayor: 24158.5, campaign: 23547.5, poll: 22818.9, support: 20038.1, city: 19923.3, south: 19055.6, york: 18874.8, iowa: 18621.5, warren: 18568.4, debate: 18332.6, sanders: 17844.6

TOPIC 5 = kong: 5072.5, hong: 5003.9, morales: 4633.3, bolivia: 3698.9, protests: 3663.6, evo: 3160.2, paz: 2528.6, gaza: 1971.6, police: 1898.1, jihad: 1876.5, islamic: 1817.1, la: 1648.3, force: 1629.7, bolivian: 1539.6, sri: 1468.9, israel: 1345.9, syria: 1342.3, al: 1310.7, resigned: 1260.6, lanka: 1238.6, abu: 1203.4, el: 1200.4, palestinian: 1056.0, mexico: 1031.4, violent: 926.8

TOPIC 6 = court: 5915.6, supreme: 4717.1, daca: 1469.5, rules: 1273.3, judge: 1272.4, circuit: 1249.5, law: 1244.5, justice: 1222.3, appeal: 1212.3, brett: 1170.4, kavanaugh: 874.2, enforcement: 827.5, legal: 788.2, case: 701.2, immigration: 631.5, deferred: 604.5, childhood: 599.1, marijuana: 575.3, gorsuch: 546.1, oral: 526.5, ginsburg: 472.7, bader: 471.5, criminal: 447.1, ruth: 419.5, roe: 415.0

TOPIC 7 = log: 44431.7, format: 44383.8, subscribe: 37759.1, button: 37376.6, agreement: 30015.7, news: 28637.5, site: 27598.5, registration: 26847.0, user: 25794.4, cents: 25164.1, promotional: 24514.9, articles: 21365.6, sign: 21259.9, featured: 19872.1, text: 19616.7, subscription: 19088.4, privacy: 17639.7, hellp: 15827.4, loading: 15327.3, free: 15119.0, html: 15072.0, constitution: 14753.9, agree: 14317.6, alerts: 13551.1, understand: 12739.3

TOPIC 8 = morgan: 422.6, fort: 386.1, info: 353.3, jamie: 220.0, beaver: 191.3, ave: 178.1, carmen: 150.0, lesley: 149.7, dimon: 133.7, jpmorgan: 132.9, stahl: 127.7, mcr: 115.0, kiowa: 112.4, alcohol: 105.4, stanley: 99.3, anon: 98.1, fellowship: 83.3, jp: 74.3, sober: 64.5, chase: 52.0, lauderdale: 47.1, noon: 43.7, angie: 40.3, ensign: 30.4, shaver: 27.0

TOPIC 9 = saxony: 71.9, hesse: 56.0, rhineland: 53.0, palatine: 53.0, baden: 53.0, saarland: 53.0, bavaria: 53.0, württemberg: 42.0, rhine: 35.3, thuringia: 30.4, munich: 28.0, westphalia: 23.2, anhalt: 18.0, bremen: 14.8, brandenburg: 12.5


Brands and topics
Shows the prevalent topics for each brand and the prevalent brands for each topic.



Topic relevance and Connections
Relevance is shown in the first plot, while the heatmap shows how strong are the connections among topics, in [0,100].