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Semantic Brand Score Literature

Scientific papers and refereneces

Main References (please cite as)
  • MAIN PAPER  Fronzetti Colladon, A. (2018). The Semantic Brand Score. Journal of Business Research, 88, 150-160. https://doi.org/10.1016/j.jbusres.2018.03.026
  • WEB APP  Fronzetti Colladon, A., & Grippa, F. (2020). Brand Intelligence Analytics. In A. Przegalinska, F. Grippa, & P. A. Gloor (Eds.), Digital Transformation of Collaboration (pp. 125-141). Springer Nature Switzerland. https://doi.org/10.1007/978-3-030-48993-9_10
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