Semantic Brand Score Literature

Main References (please cite as)

• MAIN PAPER  Fronzetti Colladon, A. (2018). The Semantic Brand Score. Journal of Business Research, 88, 150-160. https://doi.org/10.1016/j.jbusres.2018.03.026
• WEB APP  Fronzetti Colladon, A., & Grippa, F. (2020). Brand Intelligence Analytics. In A. Przegalinska, F. Grippa, & P. A. Gloor (Eds.), Digital Transformation of Collaboration (pp. 125-141). Springer Nature Switzerland. https://doi.org/10.1007/978-3-030-48993-9_10

Selection of Other Articles

• POLITICAL BRANDS  Fronzetti Colladon, A. (2020). Forecasting Election Results by Studying Brand Importance in Online News. International Journal of Forecasting, 36(2), 414-427. https://doi.org/10.1016/j.ijforecast.2019.05.013
• MUSEUM BRANDS  Fronzetti Colladon, A., Grippa, F., & Innarella, R. (2020). Studying the Association of Online Brand Importance with Museum Visitors: an Application of the Semantic Brand Score. Tourism Management Perspectives, 33, 100588. https://doi.org/10.1016/j.tmp.2019.100588
• CORE VALUES  Barchiesi, M. A., & Fronzetti Colladon, A. (2021). Corporate core values and social responsibility: What really matters to whom. Technological Forecasting and Social Change, 170, 120907. https://doi.org/10.1016/j.techfore.2021.120907
• MARKETING  Petruzzellis, L., Fronzetti Colladon, A., Visentin, M., & Chebat, J.-C. (2021). Tell me a story about yourself: The words of shopping experience and self-satisfaction. Journal of Retailing and Consumer Services, 63, 102703. https://doi.org/10.1016/j.jretconser.2021.102703
• FAMILY FIRMS  Rovelli, P., Benedetti, C., Fronzetti Colladon, A., & De Massis, A. (2022). As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity. Journal of Business Research, 139, 692-700. https://doi.org/10.1016/j.jbusres.2021.09.075
• IMPACT INVESTING  Toschi, L., Ughetto, E., & Fronzetti Colladon, A. (2023). The identity of Social Impact Venture Capitalists: exploring social linguistic positioning and linguistic distinctiveness through text mining. Small Business Economics, 60, 1249-1280. https://doi.org/10.1007/s11187-022-00655-0
• CONSUMER CONFIDENCE  Fronzetti Colladon, A., Grippa, F., Guardabascio, B., & Ravazzolo, F. (2021) Exploring the Antecedents of Consumer Confidence through Semantic Network Analysis of Online News. https://arxiv.org/abs/2105.04900
• FINANCIAL FORECASTING  Fronzetti Colladon, A., Grassi, S., Ravazzolo, F., & Violante, F. (2022) Forecasting financial markets with semantic network analysis in the COVID-19 crisis. Journal of Forecasting, in press. https://doi.org/10.1002/for.2936
• ENERGY COMMUNITIES  Piselli, C., Fronzetti Colladon, A., Segneri, L., & Pisello, A. L. (2022). Evaluating and improving social awareness of energy communities through semantic network analysis of online news. Renewable and Sustainable Energy Reviews, 167, 112792. https://doi.org/10.1016/j.rser.2022.112792
• FASHION BRANDS  Fronzetti Colladon, A., Grippa, F., & Segneri, L. (2021). A new system for evaluating brand importance: A use case from the fashion industry. 13th ACM Web Science Conference 2021 (WebSci ’21 Companion), 132–136. https://doi.org/10.1145/3462741.3466678
• GENDER EQUALITY  Belingheri, P., Chiarello, F., Fronzetti Colladon, A., & Rovelli, P. (2021). Twenty years of gender equality research: A scoping review based on a new semantic indicator. PLOS ONE, 16(9), e0256474.

Tutorials

• PYTHON SBS  Fronzetti Colladon, A. (2019). Calculating the Semantic Brand Score with Python. Towards Data Science.
• PYTHON DISTINCTIVENESS  Fronzetti Colladon, A. (2020). Distinctiveness Centrality in Social Networks: a Python Tutorial. Towards Data Science.

Related Research

• BRAND DIVERSITY  Fronzetti Colladon, A., & Naldi, M. (2020). Distinctiveness Centrality in Social Networks. PLoS ONE, 15(5), e0233276. https://doi.org/10.1371/journal.pone.0233276